http://jeffstevenscreative.com/the-goods daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431619547004-T2E2NLG5PDIYZRTV3247/Experiential.png the Goods https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431619547004-T2E2NLG5PDIYZRTV3247/Experiential.png the Goods https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1692714011836-JAIHYP3JGTPY278RIOJA/WB-LOGO-500x500.jpg the Goods - WellBeing Brewing Company LLC In October of 2016, I founded this - The WellBeing Brewing Company. We are one of the first craft Non Alcoholic breweries. This idea spoke to me, because I don't drink alcohol, yet spent a career working on beer and spirits. We launched the brand in January of 2018. Check us out! https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431621011481-FS3PKKAALA0C383FLWT7/image-asset.jpeg the Goods - BUD BALLS FINAL B https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432068211585-C4IR8GBMVU01K7AQ5D1H/image-asset.jpeg the Goods - Budweiser: Band of Buds The search for the real life Entourage. Thousands of crews participated from all over the country ending in Las Vegas for an epic showdown. This program proved how seamlessly the physical and digital worlds can intersect. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431621163346-SGYLA9JEF8BYNF4H9GFY/image-asset.jpeg the Goods - New Balance: Season in the Balance We created this web series for New Balance that followed a high school sports team through an entire season as they tried to go all the way. On the field and off the field, this still feels relevant. As a Bonus, the Braves won State and we celebrated every step of the way. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432058878356-SDXKZPV4F11CRZ82DJVW/image-asset.jpeg the Goods - Rolling Rock: 18 Hours with Ha Ha Tonka, Part 1 Convincing Rolling Rock to dive into indie rock was almost as fun as partnering with the venerable Bloodshot records to actually create the infamous Bloodshot Bar-B-Q's - a day of spit roasted rock and roll. We sponsored bands like these guys, Ha Ha Tonka. We gave them beer. We fixed their vans. We fed them. We made movies about them. In turn, they played their hearts out for us. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431620502377-YBF5L14CYDAH20W2ZC8P/image-asset.jpeg the Goods - Thrift Shop Divas Thrift Shop Divas is a wonderfully entertaining web series which follows a team of financially-savvy experts as they upcycle materials from Goodwill stores into beautiful wardrobes and one-of-a-kind home interiors for people in need. This is a terrific piece of branded content produced for Goodwill I developed at Coolfire with Indie Producer Erik Light. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1480977397407-64MMY7W4XXCTHEG2X9I2/Staples.jpg the Goods - The Staples Creative Summit Is there a better gig than bringing together creative types for a two day summit on making great work? No. There's really not. Working with Radiant CX, we designed and facilitated this multi-day meeting on exploring, inspiring curiosity and collaboration. The goal? Embed innovative thinking in the culture to become more strategic partner for clients. And, of course, have a great time.   https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431621389929-29SDU7AJX1VKU4IZOCP2/image-asset.jpeg the Goods - Bud Select 55: Lightest Beer in the World A Super Bowl spot about a beer so light it floats. Get it? https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1427492633433-BW5MUHLGX19R842HTRLO/image-asset.jpeg the Goods - MINI: Taxi In partnership with Fearlessly Frank, one of two brilliant experiential campaigns we executed for Mini in the UK. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431618520311-F0BYXNYFZ37KJDY3DGNZ/image-asset.jpeg the Goods - Rolling Rock: Born Small Town This was a campaign that we tapped the Hick and Spic* to create. *Inspiring gentleman and a truly memorable campaign to work on. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1427492497018-GSJCTH34JQWYR27V0C2A/image-asset.jpeg the Goods - The Balvenie Rare Crafts Roadshow Two Scottsman go on the road through America in search of true craftsmanship. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1464658902940-KWQD7OKPBIVIB2S9ZH6E/Picture+1.png the Goods - Grolsch Gardens This was a project that combined gaming, escape rooms, storytelling and Hitchcock's Rear Window. You solve the mystery by finding clues in the windows across the street. Here's what the critics were saying: "The future of advertising is here Posted by Joanne Ostrow The Denver Post @ 5:32 pm I have seen the future of advertising and it is here. No kidding, I spent more than half an hour playing the game Grolsch beer offers to users of this site (must be over 21), getting a kick out of the clues and shaking my head at the fact that the commercial sponsor had made the content so intriguing. As a commercial-averse cynic who fast-forwards the DVR whenever advertising appears, I surprised myself by being so open to this commercial game, a sort of streamlined version of “Myst” with lots of name-brand beer bottles."           https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1489960353276-9U7V1OZDXKO9OC6IWO5A/Screen+Shot+2017-03-19+at+4.52.14+PM.png the Goods - Miles of Wire | Happy New Year Always loved hanging out and listening to Miles of Wire, so it was a honor to create this piece with them. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1454693110406-TUY6Q3UM1JWC0PGYK2VE/Screen+Shot+2016-02-05+at+11.24.53+AM.png the Goods - Sticky Business Magazine One thing I've always appreciated is getting creative people together to create something in a single session. Sticky Business is a digital magazine created in one evening at a curated cocktail party. Check it out here At each event, we consider one topic, like Mentorship, Innovation or Leadership and invite 20 or so interesting people to give us their point of view. Through interviews, podcasts and brainstorming we eat, drink and publish the issue.   https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1431618618187-ES2GPSZH6JX9S1UH8BDU/image-asset.jpeg the Goods - Grolsch: Swing This spot inspired August Busch the Third to stand up and say "Now that's a beer spot." He would know. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1427492466933-TTNSTXS6GXW6D9MU4G0Z/image-asset.jpeg the Goods - MINI: The Other Lunch Break In partnership with Fearlessly Frank, one of two brilliant experiential campaigns we executed for Mini in the UK. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1475172464549-8LGO05FBXNX3QFPTG4R3/Power+Post.jpg the Goods - Welcome to Planet Content PowerPost, a digital publishing startup, needed help designing and building a high performance culture and brand. Along with my good friends at Radiant CX, we created a heroic culture narrative that mixes a little Daily Planet with a lightning strike of PowerPop Culture to create a whole new world to do business in. Welcome to Planet Content. Out of this idea we created the entire Employee Experience, tagline and brand materials. This included a training program (go from Novice to Master!), a recruitment campaign and really juicy internal rituals and events that allows everyone to bring their superpowers to work for their clients and grow the business. The hook? Through a culture mapping discovery process, employees of the agency helped not only create the narrative, but then own it's rollout. The posters each made hang in the lobby and say it all! And, PowerPost raised 2 Million recently - which we will take a little credit for!         http://jeffstevenscreative.com/odds-sods daily 0.75 2016-08-10 https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432063465526-NTFZ2YHJL5M1I7VV5E1K/Odds_Sods.png Odds & Sods https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432063465526-NTFZ2YHJL5M1I7VV5E1K/Odds_Sods.png Odds & Sods https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1464097117309-6FMPFKP4JEBPVCPLBYS2/JCSLogo.png Odds & Sods - The Creative Stickup Podcast One of the best parts about being in the creative industry is hanging out with creative people. I started a podcast so I could interview them. Listen here.   https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432060320832-W9RY9R5A4441VNU297QU/image-asset.png Odds & Sods - Shattering Stereotypes in Stereo Clean and Sober with KLĒN + SŌBR and the Since Right Now Podcast. Much of the best work on this site, I’ve worked with two gentlemen, Chris and Matt. Last year, Chris started KLĒN + SŌBR, a site dedicated to shattering stereotypes and stigma of addicts, addiction and recovery. So the three of us, recovering alcoholics and addicts each, do a podcast, Since Right Now, once a week and do some shattering. Check it out right now. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432063372151-5G7V9XVP4EC5T0R5VLBI/image-asset.jpeg Odds & Sods - The View of New Business Pitches from a Creative's Perspective I Love Working on New Business. The process. The feeling of going to battle. The bonding. The going off to slay the mammoth and bring it back to the tribe. But mostly the jawdropping work that always seems to comes out. The pitch is the purest expression of the agencies thinking there is. Most of the best work I’ve ever done is on the hard drive of my computer having seen the light of day once for that glorious hour when we walked the client from their brief through our strategy to the it-couldn’t-be-anything-else-but-this creative. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432061682446-LACX3E54NQE5C8BYYBLS/lock-stock-and-two-smoking-barrels.jpg.png Odds & Sods - My Lucky Slide A Top 5 Greatest Last Line to Any Movie This slide came to represent the part of the pitch where we were leaving the grey and numbing charts and graphs they gave us and we're making the turn to show them the sunshine. Because nobody really cares about your brand. Brand managers do. But nobody else really does. What they care about, what we all care about, are the things we all care about: the human connection, the emotional insight, the soul. Everything is else is just clutter. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1432063448253-RG5HTBIK9DBHZPGLGXO8/14124019117_f3cdd030bc_b.jpg Odds & Sods - Beliefs A Few Things I've Learned and/or Lifted About Creating Great Work and Running a Creative Team: Hire people that are better than you are. Go after great work. It keeps great talent happy. Lead. Fill in. Be the Chief one-day. Be the Indian, cheerleader, interference runner, air cover provider, copywriter and creative champion the next. If you want someone to make you happy, see your therapist. If you want someone to make your work better, see me. I take your ideas and remix them into something better. I give you mine and expect the same. Your strengths are also your weaknesses Don’t worry about what other agencies are doing. Worry about what you’re doing. Let the accountants catch up to you. We’re in the idea business. Not the accounting business. Everyone reports to the work. Including you. https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1464096862857-1RJTQ5K6URDY1XVQ4ATO/JCSLogo.png Odds & Sods http://jeffstevenscreative.com/word daily 0.75 2016-10-20 http://jeffstevenscreative.com/word/2016/10/20/the-5-ways-to-spiritual-branding monthly 0.5 2016-10-20 https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1476980550517-4SMACPAJV2YA1W9SOFC6/image-asset.jpeg Word - The 5 Ways to Spiritual Branding http://jeffstevenscreative.com/word/2016/6/29/i-speak-powerpoint monthly 0.5 2016-06-29 https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1467232474131-C5AXJTNL6LH23UF913XQ/image-asset.png Word - I Speak PowerPoint https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1467232517674-WZH8JGYI9ODHK3UDR9ER/image-asset.png Word - I Speak PowerPoint https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1467232380192-BOX0YOWDX7CNDA57EOTC/image-asset.png Word - I Speak PowerPoint http://jeffstevenscreative.com/home daily 1.0 2016-06-29 http://jeffstevenscreative.com/about daily 0.75 2015-06-02 https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1433255916588-KWBSP9JG88Q2T3K51V09/ea.jpg Bio https://images.squarespace-cdn.com/content/v1/5515c39ae4b01178dd7ef170/1433255600398-1FMS508BNCAEJXMTKRUG/JStevens-11.jpg Bio http://jeffstevenscreative.com/contact daily 0.75 2015-05-19