Bio
There are literally millions of ideas shooting through the ether every second of every day. Most of them end up as type on a square image and posted to Instagram and/or Pinterest. They are no better or worse than any idea I, or you, or anyone at any agency around the world will come up with today, or this month or in our careers. What will keep the majority of them from being anything more than a fleeting, ephemeral wisp of banality masquerading as insight is…direction.
Bio
There are literally millions of ideas shooting through the ether every second of every day. Most of them end up as type on a square image and posted to Instagram and/or Pinterest. They are no better or worse than any idea I, or you, or anyone at any agency around the world will come up with today, or this month or in our careers. What will keep the majority of them from being anything more than a fleeting, ephemeral wisp of banality masquerading as insight is…direction.
